Marketing and advertising professional with master degree in digital transformation. Throughout 17 years she has gone through media agencies (Havas,  IPG, WPP) where she led digital, innovation and content areas. She went through media industry, as digital commercial director at RCN and before reaching the world of advertisers, she had her startup called Actif studio, a content, music, media and experiences boutique  agency. In 2016 she joined the CPG industry in which she is working nowday: she was at Alpina as director of media, digital & advertising, where she led digital marketing area. In addition, her greatest achievement was a new model of communication all around the company creating an outstanding transformation of it.

Then in 2020, he joined AB-Inbev as Head of Media & Digital for all brands, and after 2 years, Google invited her to be part of his management team in Colombia, as Head of Agencies and Partners (Colombia, Central America an the Caribbean). Currently she achieved professional growth, being appointed as CMO of Scotiabank in Colombia, and is in charge of the bank's total marketing and advertising strategy. With this, she has been the woman who has generated the most impact in digital & media transformation of marketing in the country's CPG industry.

She won Young Lions Media in 2010 (the first Colombian duo whose represented the country in Cannes in this category), during her carrier she won +15 advertising awards in different festivals, and 10 years later she was selected as Woman to watch Colombia 2020, recognition by Ad Edge for her contribution in digital transformation in marketing and advertising, in companies where it has happened. In 2024 he was a Lion Cannes jury in the Media category, and a Young Lions Digital jury in Cannes.